Boutiques Concept / China
Dazzle store at the Kerry Centre Shopping Mall is the first shop of the just renovated image of the Brand.
The store design states the Brand will of having a refined image, clearly feminine but in a not obvious and too conventional way, that embodies the Dazzle woman, at the same time elegant and dynamic, modern and chic.
The layout is generated from a shape that is conventionally called "Petal", which is a rhomboid with curved angles. This matrix overlaps the space and becomes pure white partitions that like a theatrical scenography cut the original room and create a dynamic space.