MESUX
2015
2015
Boutiques Concept / China
The concept behind Mesux new space draws upon the very identity of the brand and is developed around the idea of modern, feminine luxury, characterised by sinuous shapes and high end surfaces. The contemporary reinterpretation of the noble palazzo image forms the basis of the space definition.
A series of rooms enriched by detailing which references classical elements, reminiscent of a monumental past, but reworked through pure forms and minimalist design. The ceiling shapes are inspired by the decorative ceilings of historic residences, along with the use of floor decoration, alternating gloss and matt marble flooring. Baroque geometry meets minimalist design, creating new contemporary volumes, such as the curved surfaces that characterise the walls of the shop, also enhanced by the light that envelops them. The backdrops to the hangers in the second room feature softened lines like curtains, reminding us of out of scale architectural elements such as exaggerated pilasters. The furniture too, in plexiglass and gold, underlines the dual soul of the brand, classical but forward-thinking.
The concept behind Mesux new space draws upon the very identity of the brand and is developed around the idea of modern, feminine luxury, characterised by sinuous shapes and high end surfaces. The contemporary reinterpretation of the noble palazzo image forms the basis of the space definition.
A series of rooms enriched by detailing which references classical elements, reminiscent of a monumental past, but reworked through pure forms and minimalist design. The ceiling shapes are inspired by the decorative ceilings of historic residences, along with the use of floor decoration, alternating gloss and matt marble flooring. Baroque geometry meets minimalist design, creating new contemporary volumes, such as the curved surfaces that characterise the walls of the shop, also enhanced by the light that envelops them. The backdrops to the hangers in the second room feature softened lines like curtains, reminding us of out of scale architectural elements such as exaggerated pilasters. The furniture too, in plexiglass and gold, underlines the dual soul of the brand, classical but forward-thinking.